4th Wall Theater is the rebranding of a San Diego community theater. Culturally minded students aged 16-25 and community oriented locals aged 40-65 would be the main target demographics. The theater does not stand out from its surroundings and can be difficult to find.
Bright, happy blue, yellow, and purple pair with a brick red to stand out among the surrounding concrete and eucalyptus trees. Geometric sans serif Soleil's asymmetrical counters keep the designs fresh and modern, while the combination of Adobe Garamond and a script brings a classical elegance. Using BeachBar as the script keeps this combination from being at odds from the urban, modern feeling of the brand.