Problem
The Scripps Birch Aquarium draws in visitors with beautifully designed aquariums and interactive exhibits about conservation and oceanography. Children are a major demographic for them, however, many of the signs are aimed at adults, even in areas designated for kids.
Solution 
A custom typeface was made for the signs in this area. Based off of the typography in an old WPA poster for the Ritz theater, the playful, bold shapes attract attention while remaining friendly. Bright blues, green, and orange play off of the logo and the kelp forests in the ocean nearby, while Lato and Open Sans are drawn from the website and compliment the custom typeface.
Instructors
Sean Bacon
Candice López
Class
Portfolio Building
Typefaces
Lato
Open Sans
Ritz (custom typeface)
Elements
Typeface
Signage

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